Privacy Policy

Last Updated: January 2, 2026

This Privacy Policy describes how Rank Lucas LLC (“Company,” “we,” “us,” or “our”), doing business as Booky Baby®, collects, uses, discloses, and protects your information when you visit or make a purchase from bookybaby.com (the “Site”), or otherwise interact with us.

By using the Site, you agree to the practices described in this Privacy Policy.

1) Information We Collect

We collect information in the following ways:

A. Information You Provide to Us

When you use the Site, place an order, sign up for marketing, or contact us, we may collect:

Contact information: name, email address, phone number
Order information: billing address, shipping address, products purchased, order history
Customer support information: messages you send us and related details
Marketing preferences: email and SMS subscription choices

Payment information: Payments are processed by third-party payment processors. We do not store complete payment card numbers. We may receive limited payment-related information (such as payment confirmation and partial card details) depending on the provider.

B. Information Collected Automatically (Device and Usage Data)

When you visit the Site, we may automatically collect:

IP address, browser type, device identifiers, operating system
time zone and approximate location (derived from IP)
pages or products viewed, time spent on pages, clicks, scrolling, and navigation patterns
referring/exit pages and marketing source information

This data may be collected using cookies, log files, pixels/tags/web beacons, and similar technologies.

C. Information From Third Parties

We may receive information from third parties that help us operate and market the Site, such as:

Google Analytics (Site analytics)
Meta Pixel (Meta/Facebook) (advertising measurement and audience building)
Klaviyo and Brevo (email marketing and customer communications)
Postscript or Attentive (SMS marketing)
fulfillment partners and carriers (delivery status, address validation, returns processing)

2) How We Use Your Information

We use information we collect to:

process transactions and fulfill orders
communicate with you about orders, returns, exchanges, and customer service
send transactional messages (e.g., order confirmations and shipping updates)
send marketing communications by email and/or SMS if you opt in
personalize content and improve your Site experience
analyze Site performance and improve our products and services
measure advertising performance and attribute conversions
detect, prevent, and investigate fraud, abuse, and security incidents
comply with applicable laws and enforce our policies

3) Email Marketing (Klaviyo, Brevo)

If you opt in to receive marketing emails, we may send promotional communications through Klaviyo and/or Brevo. You may unsubscribe at any time using the unsubscribe link in an email. Transactional messages (such as order confirmations and shipping updates) are not marketing emails and may continue even if you unsubscribe from promotions.

4) SMS/Text Marketing (Postscript or Attentive)

If you opt in to SMS, you agree to receive automated promotional text messages from Booky Baby® at the phone number you provide. Consent is not a condition of purchase. Message frequency may vary. Message and data rates may apply.

To opt out at any time, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For help, reply HELP or contact us at hello@bookybaby.com.

5) Analytics and Advertising (Google Analytics, Meta Pixel)

We use:

Google Analytics to understand how visitors use the Site and to improve performance and user experience.
Meta Pixel to measure ad performance, build audiences, and deliver ads that may be more relevant to you.

These services may use cookies and similar technologies to collect information about your activity on our Site over time and across different websites or apps.

Your choices: You can control cookies through your browser settings, and you may be able to adjust ad preferences within your Google and Meta account settings.

6) Cookies and Similar Technologies

Cookies help the Site function, remember preferences, and measure performance and advertising effectiveness. You can manage cookies through browser settings. If you disable cookies, some Site features may not function properly.

If the Site provides a cookie preference tool or banner, you may use it to manage cookie categories where available.

7) How We Share Information

We share personal information only as needed to operate our business and provide services. We may share information with:

Service providers that support Site operations (hosting, analytics, email/SMS platforms, customer support tools)
Payment processors to process transactions securely
Advertising partners (such as Meta) for measurement, attribution, and audience creation
Fulfillment and shipping partners, including:
- Amazon FBA to store, pack, ship, and process returns (where applicable)
- Third-party logistics providers (3PL) to store, pack, ship, and process returns
- shipping carriers to deliver orders and provide tracking updates
Legal and compliance when required to comply with law or protect rights, safety, and security (e.g., responding to lawful requests)

We do not sell your personal information for money. However, some privacy laws treat certain advertising-related disclosures (such as sharing data via cookies/pixels for targeted advertising) as “selling” or “sharing.” See Section 10 for opt-out rights where applicable.

8) Data Retention

We retain personal information as long as necessary to:

provide the Site and fulfill orders,
maintain business records,
comply with legal, tax, and accounting obligations,
resolve disputes, and
enforce agreements.

Retention periods vary based on the type of data and the purpose for which it was collected.

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No online transmission or storage system is guaranteed to be 100% secure, and we cannot guarantee absolute security.

10) Your Privacy Rights

Depending on where you live, you may have rights to:

request access to the personal information we have about you
request correction of inaccurate personal information
request deletion of certain personal information
request portability of your personal information (where applicable)
opt out of certain processing, including targeted advertising (where applicable)

Opting Out of Targeted Advertising

You can limit targeted advertising by:

adjusting cookie settings (and any cookie preference tool on the Site, if available)
using browser privacy controls and extensions
adjusting ad settings within your Google and Meta accounts

To submit a privacy request, email hello@bookybaby.com with the subject line “Privacy Request.” We may need to verify your identity before processing your request.

International Visitors (EEA/UK)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your information to fulfill contracts (such as fulfilling orders), comply with legal obligations, and for legitimate interests (such as improving services, preventing fraud, and marketing where permitted). Your information may be transferred to and processed in the United States and other jurisdictions where data protection laws may differ.

11) Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us at hello@bookybaby.com.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

13) Contact Us

If you have questions about this Privacy Policy or want to make a request, contact:

Rank Lucas LLC
Booky Baby®
Email: hello@bookybaby.com